Race against Dallas Reed, Marketing Director of Vitour USA

Colin
By Colin Wood
Sep 9, 2025 | Ultimate Track Car Challenge, Tire Rack, Vitour P1

Photograph courtesy Dallas Reed

Don’t just race against other cars shod in Vitour tires, race against the face of Vitour Tires in the U.S., Dallas Reed.

Reed, the Marketing Director of Vitour USA, is among the latest entrants into our annual search for the fastest track machine on four wheels, the Tire Rack Ultimate Track Car Challenge Presented by Grassroots Motorsports.

Reed’s chariot of choice? A 2024 Chevrolet Corvette E-Ray with just a handful of mods–including Vitour P1 tires, of course.

The 2025 Tire Rack Ultimate Track Car Challenge takes place September 18-21 (that’s less than two weeks away) at Pitt Race alongside the Tire Rack SCCA Time Trials Nationals.

As long as both you and your car can pass a safety inspection, you’re eligible to compete–so enter your car today.

The Tire Rack Ultimate Track Car Challenge is presented by Grassroots Motorsports and fueled by Sunoco, in association with WilwoodVitour TireCRC IndustriesVbox Motorsport and Red Line Oil, with trophies from BimmerWorldNine Lives Racing, and Falken Tire.

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Comments
Coniglio Rampante
Coniglio Rampante GRM+ Memberand HalfDork
9/9/25 1:08 p.m.

Hmm, I seem to recall an SCCA ban and controversy from the not too distant past.  Glad it all got settled.(?)

spacecadet (Forum Supporter)
spacecadet (Forum Supporter) GRM+ Memberand UltraDork
9/9/25 1:20 p.m.
Coniglio Rampante said:

Hmm, I seem to recall an SCCA ban and controversy from the not too distant past.  Glad it all got settled.(?)

That was dealing with Sammy the original distributor who had been banned from SCCA.

theruleslawyer
theruleslawyer Dork
9/9/25 3:03 p.m.
spacecadet (Forum Supporter) said:
Coniglio Rampante said:

Hmm, I seem to recall an SCCA ban and controversy from the not too distant past.  Glad it all got settled.(?)

That was dealing with Sammy the original distributor who had been banned from SCCA.

Different guy, different company. They got their distribution deal yanked by Vitour outside of the spec-corvette series.

Coniglio Rampante
Coniglio Rampante GRM+ Memberand HalfDork
9/9/25 4:14 p.m.

Thanks to all for clarifying.

David S. Wallens
David S. Wallens Editorial Director
9/9/25 4:48 p.m.

Yup, new people and new everything.

Dallas has chimed in our forum, too. 

David S. Wallens
David S. Wallens Editorial Director
9/10/25 9:58 a.m.

Update: We hear that Dallas has been named CEO of Vitour USA. 

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